Marketing Guru Bill Sharpe Talks about Going Digital

By Karina Sinclair At the beginning of his career, when he was still a lowly copywriter writing about technology, Bill Sharpe, co-founder of the marketing firm Simmons Sharpe, was taken down to Cupertino and shown the Macintosh before it was introduced to the public. It was the beginning of a career that saw him build the first analytics engine for Dell Computer, work for clients like Microsoft, Xerox, IBM and […]

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How Your Business Can Benefit from Influencer Marketing

by Daniella Postavsky It’s no secret that influencer marketing has become a major way to convert traditionally hard-to-reach audiences into customers. In fact, according to a Tomoson survey, a business can make $6.50 for every dollar they spend on influencer marketing. Influencer marketing works because it emphasizes engagement over sales pitches and capitalizes on the trust that an influencer has built over time with their audience to sell a product. […]

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Not All Backups Are Created Equal

By Alex Lachine Twenty years ago, choosing a data backup was simple. You could copy files to a disc or back up to tape, and that was it. Today, we have a lot more data, and as businesses learn to better analyze and use that data, it becomes a lot more valuable. This increase in data has yielded more ways to back it up. But beware: not all backup solutions […]

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Meet Mary Ng, Markham’s New MP

By Kathryn Willms Mary Ng remembers a student she was mentoring at Ryerson once asking her if she would ever want to be “out there,” be a political figure. “My response at that time was that the spotlight wasn’t what interested me,” she says. “What really interested me was supporting others and making a difference.” For 20 years, she pursued her passion for helping others in various capacities – as […]

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The State of Our Fairs: A Pivotal Moment in the History of Fairgrounds

By Kathryn Willms On September 28, 2017, Markham Fair will throw open its gates once again for four days of magic and mayhem. There will be bands, tractors, magicians, and monster trucks. Cows will be roped, cars smashed to smithereens. Prizes will be awarded for the best waterfowl, the largest squash, and the tastiest pie. People will eat funnel cakes and then spin violently on their favourite ride. For a […]

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Coach’s Corner

Why Stannah? From the time you contact us to the time your stairlift is installed, Stannah treats you like family. We are committed to quality engineering, craftmanship, safety, and reliability. Having you, our customers, safely navigating the stairs in the home you love remains our primary focus. Our trained advisors and technicians make a dedicated expert team whose number one goal is to help you maintain your lifestyle. What are […]

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The Voice Business Book Reviews

Inside the Mind of the Shopper: The Science of Retailing By Herb Sorensen In Inside the Mind of the Shopper, world-renowned retail consultant Dr. Herb Sorensen explains consumer behaviour – how shoppers decide what they put in their basket – and offers strategies that will enable you to design your store more effectively, improve your merchandise, and drive double-digit sales increases. He also explains why many common strategies don’t work. […]

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The Shifting Landscape of HR Law: How to Meet Your Obligations and Set the Stage for Growth

If your organization is like most, your team is working harder than ever to stay current and comply with fast-shifting labour and employment laws. From expanding human rights protections to new workplace investigation requirements, ensuring compliance with these changes is important to attracting, retaining, and engaging the right employees in a highly dynamic talent marketplace. Take the introduction of Bill 132 last year, legislation that amends the Occupational Health and Safety Amendment […]

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Green on the Go: Four Earth-Friendly Apps

By Jen R Albert Interested in becoming part of the green revolution but don’t know where to start? Whether you want to commute smarter, to take action, or to shop greener, these earth-conscious apps will put you on the path to eco-friendly living, and they might even save you some money along the way. Travel Green blancride (Android, iOS) blancride is the Greater Toronto Area’s premier rideshare app. It combines […]

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Introducing the Next Generation: The 4th Annual ASPIRE Awards

Tenacity. Innovation. Inspiration. This year’s recipients of the ASPIRE awards, which honour business people under the age of 40, may come from different industries and backgrounds, but they share a passion for business, a commitment to their community, and an ability to inspire the people around them. On September 29, the Markham Board of Trade’s Young Professionals Networking (YPN) honoured those qualities in three deserving recipients at Seneca College’s Markham […]

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