You and YouTube: Is video marketing right for your business?

By Daniella Postavsky As the biggest source of Internet cat videos, YouTube is not at the forefront of most business owners’ minds when it comes to social media marketing. But don’t write the popular video-sharing website out of your marketing plan. Here are a few reasons why YouTube might work for you. Google Search Integration Thanks to a recent update, YouTube videos are now embedded in Google’s search results. This […]

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The Importance of Networking Events for Women

Networking has long been recognized as a powerful tool to help entrepreneurs make connections, find support and inspiration, and advance professionally. Despite advances in recent years, women face unique challenges in the business world. Now in its 6th year, the Women’s Networking Luncheon brings together professional and entrepreneurial women from all walks of life for an inspirational afternoon. Attendees share their passions and connect with other female executives in order […]

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Listen and Earn: Amplify Your Business Through Podcasting

By Daniella Postavsky Two years ago, podcasting exploded onto the scene thanks to the radio series “Serial.” Today, podcasts – audio files that are distributed online – are powerful tools to reach audiences in a less intrusive but more intimate way than traditional advertising. Here are the top three reasons to use podcasting to promote your business: The audience: Podcast audiences have grown steadily in the last four years. As […]

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Is Twitter the Platform for You?

by Suzanne Verheul With 313 million monthly active users, aside from the one billion unique visitors per month, Twitter is still one of the biggest social media platforms to date. Even though the growth in users has stagnated over the last year and a half while newer platforms like Snapchat and Instagram have become more and more popular, it is still the fourth most visited social media website in the […]

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Business Reading: Brought to You by the Markham Public Library

Keep Calm…It’s Just Real Estate Your No-Stress Guide to Buying a Home by Egypt Sherrod Being a first-time homebuyer can be tough, but it doesn’t have to be. Egypt Sherrod, from HGTV’s Property Virgins, blends her professional know-how and her personable touch in this down-to-earth guide, providing anecdotes, handy lists, and a helpful glossary to ensure that readers keep calm…and experience the thrill of home ownership. Egypt writes an informal […]

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Is Instagram the Platform for You?

by Lazarus James Now with over 400 million active users—that’s more than Twitter—Instagram has become one of today’s most influential social media platforms. The surge in popularity of Instagram reflects a new trend in the way social media users are interacting online. Rather than communicating verbally, users today are communicating visually, and this creates a unique opportunity for businesses. A platform based on photo and video sharing, Instagram allows you […]

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Is Facebook the Platform for You?

by Daniella Postavsk Facebook is the most popular social media platform, with 1.59 billion monthly active users.1 At this point, the expectation is that every business has an active Facebook page with which customers can interact. A business without one risks seeming inexperienced online. But given that the platform places heavy filters on anything you post, with the typical unpaid post reaching only 16% of your followers, it’s important to […]

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The Rise of the Corporate Blog: Is Blogging Right for You?

Marketing your business online is now a necessity, but it can be extremely complicated, and the techniques and tools are ever changing. Even more discouraging is the difficulty, despite analytics tools, of measuring return on marketing spend (ROMS). For these reasons, there’s no foolproof guide to online marketing. But what we do know (for now) is that the more new, relevant material you create online, the better your business’s search […]

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Don’t Do It All: Expand Your Reach by Limiting Your Channels

by Katherine Cummings I once worked for a company that was active on an entire range of popular social media accounts. While I applauded their audacity and excitement to make their mark in the digital sphere, this impacted their strategy negatively and ultimately made for a bad return. We were so busy trying to do it all that we were spread too thin. As a result, our showing on each […]

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Content Marketing 101

Content marketing is the way of now. It embodies creating interesting content, publishing it across your distribution channels (social media, website, blog), and sharing it with your customers and future customers with the sole purpose of generating conversions. Content marketing is proving to be the most effective way to capture and retain the attention of your future customers. But what is it really? Content marketing replaces the traditional method of advertising to your customers. […]

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