Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers — and Save the Planet

Greening Small Businessby Jennifer Kaplan

Greening Your Small Business is the ultimate resource for small business owners who want to go green without going broke. If you want to be cutting-edge, competitive, profitable, and eco-conscious, this is the book for you. Filled with stories from small business owners of all stripes, Greening Your Small Business addresses every aspect of going green, from basics such as recycling, reducing waste, becoming energy efficient, and minimizing the IT footprint, to more in-depth concerns such as green marketing and communications, green business travel, and green employee benefits.

Hobby FarmThe Profitable Hobby Farm: How to Build a Sustainable Local Foods Business

by Sarah Beth Aubrey

No experience in farming? No problem! The Profitable Hobby Farm gives you all the tools you need to launch a thriving hobby farm business. Using the author’s expertise and the motivating experiences of other small farmers, the book shows you how to prosper with a blend of strategy, marketing, and money management. The Profitable Hobby Farm provides sound, friendly advice on making an initial foray into a local foods venture. A must-read book for growing and selling local, sustainable foods. Includes a sample business plan, grant application, marketing and advertising plan plus other useful documents.

New EntrepreneursThe New Entrepreneurs: Building a Green Economy for the Future
by Andrew Heintzman

In The New Entrepreneurs, author and venture capitalist Andrew Heintzman introduces a burgeoning class of entrepreneurs who are at the forefront of the green-tech economy. From forestry to water to agriculture and oil, Heintzman presents leading enterprises that are developing cutting-edge, high-profit, clean-tech products and systems for export to a vast and rapidly expanding global market. Powerful, timely, and necessary, The New Entrepreneurs offers a fresh and visionary approach to redesigning our current economic system, one that uses the powerful forces within capitalism to act as a catalyst for change — and profit.

Green GiantsGreen Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses
by E. Freya Williams

What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability — and reveals the six factors responsible for their success, including: Iconoclastic Leadership that is fueled by deep conviction and a rebellious streak; Disruptive Innovation that uses sustainability to spur the development of radically better products and services; A Higher Purpose that ignites the company; and Mainstream Appeal with positioning and packaging stripped of the clichés that alienate the average customer.

Evelyn Fok is the Community Librarian – Business & Employment at the Markham Public Library. You can email her at, or see the library’s website,

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