by Daniella Postavsk Facebook is the most popular social media platform, with 1.59 billion monthly active users.1 At this point, the expectation is that every business has an active Facebook page with which customers can interact. A business without one risks seeming inexperienced online. But given that the platform places heavy filters on anything you post, with the typical unpaid post reaching only 16% of your followers, it’s important to […]
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