by Lazarus James
Now with over 400 million active users—that’s more than Twitter—Instagram has become one of today’s most influential social media platforms. The surge in popularity of Instagram reflects a new trend in the way social media users are interacting online. Rather than communicating verbally, users today are communicating visually, and this creates a unique opportunity for businesses.
A platform based on photo and video sharing, Instagram allows you to cultivate a visual identity for your business. Creating and effectively managing your brand on Instagram is a great way to reach out to new customers (the top brands on Instagram average over 1 million followers) and appeal to young people in particular (59% of people between the ages of 12 and 24 say they use Instagram).
Most importantly, Instagram posts generate significantly more per-follower engagement than other social media platforms—58 times more engagement than Facebook posts and 120 times more engagement than Twitter posts. This means that users are much more likely to “like” or share your posts on Instagram than on other platforms, and this high level of online engagement can translate into a boost in sales if used correctly.
Did you know?
– 70% of Instagram users report having already looked up a brand on the platform.
– 62% of users follow a brand just because they like it.
– Top brands post 4.9 times per week on Instagram.
Sources: Statistics obtained from Instagram; Statista, Inc.; Forrester Research, Inc.; and ICONOSQUARE.