In Inside the Mind of the Shopper, world-renowned retail consultant Dr. Herb Sorensen explains consumer behaviour – how shoppers decide what they put in their basket – and offers strategies that will enable you to design your store more effectively, improve your merchandise, and drive double-digit sales increases. He also explains why many common strategies don’t work. By focusing on both what to do and what not to do, Sorensen teaches you how to run a successful business.
Consumer.ology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping
By Philip Graves
Philip Graves exposes the mind games retailers play on shoppers and the ways in which they manipulate people into buying things they don’t want or need. He also explains why the findings obtained from most market research are unreliable and how our unconscious influences our opinion of products, backing all his claims up with facts and figures. This well-researched book is an Amazon top 50 bestseller and provides important lessons to anyone looking to introduce new products to the public.
There are many advantages to selling your products online – low overhead, access to global markets, twenty-four-hour shopping – but perhaps the most important is the level playing field the Internet offers. In Create Your Own Online Store in a Weekend, Alannah Moore makes a strong argument that anyone, regardless of budget, can set up a successful online store. Even though doing it all in a weekend is a bit optimistic, this book demystifies website creation, includes dozens of useful resources, and will whet your appetite to own an online shop.
Are you dreaming of owning a store but have no idea where to start? The Everything Guide to Starting and Running a Retail Store is a practical, well-structured, and easy-to-read resource that will get you started. It offers advice on retail store planning and management, recognizing trends, conducting market analysis, and attracting customers, and offers real-world examples that will inspire you and help your (future) store to thrive!